What is Virhue?
Pronounced ver as in vermin, hue like colour. The name references the father of modern Pathology, Rudolf Virchow, harkening back to discoveries of necrosis and specialised autopsy saws. This speaks to the brand’s spirit of medical fetish and fascination with the human form. Bones, fluids and viscera are translated into wearable elegance.
SUBVERSIVE ELEGANCE
VIRHUE is designed and handcrafted in London. The utmost focus is placed on material quality and craftsmanship. The designs are subversive in nature, yet harken back to a sense of classic elegance. Natural materials should be treated like a sacred body, honouring their purpose. Which is why each and every pearl is carefully selected to embody the vision. A lifetime relationship forms with pearls and their wearer.
HONOURING TRADITION, EMBRACING FREEDOM
Virhue was birthed by a woman of Iranian heritage, who now resides in London. Artisanal craft and tradition is of utmost importance to the brand values, while also boldly embracing a subversive future.